"Marketing is not just selling. It’s storytelling with a purpose. If we’re going to light up Zimbabwe, we must start with the stories of women who’ve been left in the dark," she says.

Lighting the Way for Single Mothers

At the heart of Cathrine’s advocacy is a mission to uplift single mothers in marginalised communities, many of whom rely on harmful, unreliable sources of energy like firewood or candles.

Her initiative, “Solar for Single Mothers,” focuses on making clean energy more accessible by advocating for affordable solar systems, simplified payment plans, and installation support for low-income families. She believes light should never be a luxury especially not for a mother trying to raise a child with dignity.

 “Affordable solar power can mean the difference between a child doing homework at night or falling behind. It’s a human right disguised as a luxury.”

The “Donate a Pad” Campaign Solar Meets Sisterhood

Cathrine’s impact stretches far beyond energy. Her “Donate a Pad” campaign is one of her most touching projects a movement that brings menstrual hygiene and solar education hand-in-hand to girls in Zimbabwe’s most remote areas.

Her team visits rural schools and communities, distributing free sanitary pads while hosting educational sessions on solar energy, its benefits, and how girls can become future leaders in renewable energy.

 “When a girl understands how her body works and how her world can be powered by the sun, you’re not just empowering her  you’re igniting a future.”

It’s this bold fusion of practical support and visionary education that makes her work both impactful and unforgettable.

Breaking Barriers in a Male-Dominated Industry

As a woman in a sector still largely led by men, Cathrine isn’t just breaking barriers  she’s rewriting the script. From boardroom discussions to dusty rural roads, she brings grace, grit, and game-changing strategy to the solar industry.

Whether she’s lobbying for gender-inclusive policies, leading marketing for solar firms, or mentoring young women in business, Cathrine stays rooted in her belief:

 “Women don’t just use power we are power. And when you give us tools, we build nations.”

A Future Fueled by Purpose

Cathrine James is proof that solar energy isn’t just a technology it’s a tool for transformation. Through storytelling, strategy, and service, she’s not only changing how people view renewable energy  she’s changing lives.

Whether she’s helping a single mother keep the lights on, giving a girl her first pad and her first science lesson, or amplifying women’s voices in business  she does it all with unmatched purpose and radiant leadership.