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Solar, Sisterhood & Spark: How Cathrine James Is Lighting Up Zimbabwe with Power and Purpose
In the dynamic intersection of solar energy and social empowerment, one name continues to shine brighter each day Cathrine James, a celebrated marketing strategist, award-winning campaigner, and an unapologetic champion for women’s upliftment in Zimbabwe and beyond.
From her humble beginnings at the Marketers Association of Zimbabwe (MAZ), where she discovered her passion for connecting people through purpose-driven messaging, to becoming a solar marketing maestro, Cathrine’s journey is a powerful reminder that energy isn’t just electrical it’s emotional, social, and deeply human.
From MAZ to Making Moves in Solar
Cathrine’s career sparked at MAZ, where she built a strong foundation in strategy, branding, and grassroots engagement. But it was when she entered the solar energy space that her vision took on a new brilliance. |
| Cathrine James Sona Solar Zimbabwe Marketing Strategist |
"Marketing is not just selling. It’s storytelling with a purpose. If we’re going to light up Zimbabwe, we must start with the stories of women who’ve been left in the dark," she says.
Lighting the Way for Single Mothers
At the heart of Cathrine’s advocacy is a mission to uplift single mothers in marginalised communities, many of whom rely on harmful, unreliable sources of energy like firewood or candles.Her initiative, “Solar for Single Mothers,” focuses on making clean energy more accessible by advocating for affordable solar systems, simplified payment plans, and installation support for low-income families. She believes light should never be a luxury especially not for a mother trying to raise a child with dignity.
“Affordable solar power can mean the difference between a child doing homework at night or falling behind. It’s a human right disguised as a luxury.”
The “Donate a Pad” Campaign Solar Meets Sisterhood
Cathrine’s impact stretches far beyond energy. Her “Donate a Pad” campaign is one of her most touching projects a movement that brings menstrual hygiene and solar education hand-in-hand to girls in Zimbabwe’s most remote areas.Her team visits rural schools and communities, distributing free sanitary pads while hosting educational sessions on solar energy, its benefits, and how girls can become future leaders in renewable energy.
“When a girl understands how her body works and how her world can be powered by the sun, you’re not just empowering her you’re igniting a future.”
It’s this bold fusion of practical support and visionary education that makes her work both impactful and unforgettable.
Breaking Barriers in a Male-Dominated Industry
As a woman in a sector still largely led by men, Cathrine isn’t just breaking barriers she’s rewriting the script. From boardroom discussions to dusty rural roads, she brings grace, grit, and game-changing strategy to the solar industry.Whether she’s lobbying for gender-inclusive policies, leading marketing for solar firms, or mentoring young women in business, Cathrine stays rooted in her belief:
“Women don’t just use power we are power. And when you give us tools, we build nations.”
A Future Fueled by Purpose
Cathrine James is proof that solar energy isn’t just a technology it’s a tool for transformation. Through storytelling, strategy, and service, she’s not only changing how people view renewable energy she’s changing lives.Whether she’s helping a single mother keep the lights on, giving a girl her first pad and her first science lesson, or amplifying women’s voices in business she does it all with unmatched purpose and radiant leadership.
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Why You Can Trust Solar Reviews Zimbabwe: Solar Reviews Zimbabwe is your independent source for reliable solar company reviews and installer comparisons. Our team is dedicated to helping homeowners, farmers, and businesses make informed solar choices without bias or influence from providers. Every review is based on real customer experiences, ensuring transparency and credibility. Unlike sponsored directories, no solar company can pay to change their ratings or review scores on our platform. This means you get genuine insights into the quality of products, services, and customer support offered by installers across Zimbabwe. Our goal is simple: to connect you with trustworthy solar solutions you can depend on for years to come.
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